Gilda & Pearl
A London-based brand. I served as Digital & Visual Lead and Digital Marketing Assistant, overseeing the full visual and digital presence, from homepage content and creative direction to e-commerce photography, EDMs and social media across all channels.
Digital & Visual Lead. London.
Provided a diverse range of multimedia content, including video, photography, graphic design to support daily campaigns and activities on the website.
Creation, publishing, and maintenance of Gilda & Pearl homepages, ensuring an engaging and visually appealing.
Ensured consistency and alignment with the brand's strategic business objectives, maintaining a cohesive digital experience across all touchpoints.
Oversaw the visual content of the Gilda & Pearl online presence, tailoring it to maximize sales and customization based on specific countries, regions, and customer segments.
Managed requests for product imagery and maintained high-quality product.
Creating, publishing, and maintaining Gilda & Pearl homepages, ensuring they are up-to-date and reflective of the brand's offerings and aesthetic.
Managed the creation and execution of EDMs in coordination with social media campaigns, ensuring a cohesive and effective marketing approach.
Digital Marketing Assistant. London.
Managing the content creation, posting and interactions for all social media channels.
Creative direction of the brand for all channels - photography, layout, typography, graphic design and video.
Managing E-commerce and campaign photography shoot’s, creating moodboards, research location, models and styling.
Design and delivery of weekly EDMs in accordance to company strategy.
Owning the full visual identity of the Instagram feed — colours, typography, photography and layout, to create a cohesive, editorial-style grid. Managing content strategy and posting schedules to keep the feed consistent, on-brand and aligned with campaign timing.
Videos & SS24
After two years working closely with Gilda & Pearl, I developed a deep understanding of what their audience responds to, shaping content that consistently felt on-brand and engaging. Managing the full creative direction, from photography and video to final edit, for all social media campaign assets.
Instagram Stories
Delivering the strategy of Instagram stories, combining ecommerce, creative and press layouts.
Managing photography and graphic design.
Videos & Images SS23
Managing the creation of photography and video, in charge of the creative direction for social media campaigns assets. For videos please visit this LINK
