Moushi
A ready-to-wear brand based in Riyadh. I served as E-commerce & Brand Development Lead, designing and building the brand's Shopify platform with a lookbook-led, editorial feel focused on elevated navigation and visual storytelling.
E-commerce & Brand Development Lead. Riyadh, Remote.
Structured collections, product pages and content hierarchy to support both brand storytelling and future e-commerce growth
Set up brand domains, DNS settings and platform integrations for a seamless launch
Developed product presentation pages aligned with the brand's aesthetic and commercial roadmap
Implemented foundational e-commerce infrastructure built for long-term scalability
Integrated essential tools and analytics to support ongoing growth tracking
Website Design & Build
Designed and built MOUSHI's website from the ground up on Shopify, creating a lookbook-led, editorial experience that put the brand's visual identity front and centre. This covered everything from domain setup and DNS configuration to structuring collections, product pages and the overall content hierarchy, ensuring the site was fully launch-ready and built to scale as the brand grows.
