Mashael Al Faris
A luxury fashion brand based in Riyadh, offering couture and ready-to-wear worn by celebrities and featured in Vogue and Harper's Bazaar. I lead their brand identity, content, social and e-commerce.
Brand Marketing & Visual Led. Freelance, Remote.
Riyadh, Saudi Arabia
Generated 600+ newsletter signups pre-launch through strategic content and CRM funnels
Grew and managed an Instagram community of 60K+ followers, planning editorial grids, video and campaign rollouts
Defined and rolled out the brand's visual identity across social and digital platforms
Built and launched a new Shopify website, managing domains and e-commerce
Providing ongoing consultancy to the Founder on collections, strategy and brand direction.
Website Redesign
After an earlier design fell short of the brand's vision, I worked closely with the Founder to rebuild the website from the ground up, bringing her original vision to life.
This covered the full visual identity online, the e-commerce experience, the product request and design process, and stock management, resulting in a site that finally reflected the brand she'd envisioned.
Pre-Launch Campaign
As part of the digital launch strategy for Mashael Al Faris, a couture womenswear brand in Riyadh, I focused on building anticipation and an engaged audience before the website went live.
Approach
Designed a holding page with a clear subscription call-to-action.
Created teasers and campaign content across social media to drive traffic.
Positioned the brand’s luxury identity consistently across all digital touchpoints.
Result
Secured 600+ newsletter subscribers before launch, ensuring a strong foundation of engaged followers ready for the brand’s debut.
Press Features & Social Media Integration
When working with Mashael Al Faris, part of my role was ensuring that every press feature not only reached magazines but was also leveraged across digital channels to amplify the brand’s visibility.
Approach
Coordinated with editors to secure features in leading fashion and lifestyle magazines.
Adapted press content for social media, turning articles, covers, and editorials into engaging Instagram stories, posts, and reels.
Ensured visual and tonal consistency so that press mentions aligned with the brand’s luxury positioning.
Created content calendars around press dates to maximise exposure and audience engagement.
Result
Enhanced the brand’s credibility by showcasing editorial recognition directly on its social channels.
Increased engagement and trust, as followers saw the brand validated by respected fashion publications.
Strengthened the link between press visibility and social growth, integrating traditional media into a modern digital strategy.
Sara Al-Mutlaq graces the cover of Sayidaty’s September issue for Saudi Arabia’s 95th National Day, wearing Vega, from Mashael Al Faris.
HH Princess was featured on the cover of Harper’s Bazaar Saudi wearing a silk gazar dress by Mashael Al Faris.
Mashael Al Faris’ bold couture dress was featured for the second time on the cover of Hia Magazine. The November issue celebrated global R&B icon Ciara, marking the 20th anniversary of her debut Goodies and following her headline performance at Riyadh Season 2024.
For Vogue Arabia’s June 2023 Lavender Saudi Issue, which celebrated 10 covers with 10 top models and 10 Saudi designers, Sara Sampaio was featured wearing Mashael Al Faris.