McCann Bespoke London
A contemporary British tailoring house in the City of London, blending classic craftsmanship with a modern, sport-forward identity. I lead their full digital marketing, strategy, content, social and e-commerce, including their website, helping them reach new audiences online and generating 2M+ organic TikTok views with £0 ad spend.
Brand & Marketing Manager. Freelance, London.
2M+ organic TikTok views, with influencer campaigns exceeding 400K+ views.
The Adam Azim campaign alone generated 1.2M+ organic views, 34K+ likes, 5K+ shares/saves and 293K+ Instagram views.
Delivered additional influencer campaigns surpassing 100K+ views, strengthening brand reach across fashion and sports audiences
Scaled Instagram to 12K+ organic followers through strategic content planning and consistent brand storytelling
Drove 56K+ annual website sessions and 45K+ new users, including 18K+ visits via targeted wedding tailoring campaigns
Lead digital creative across website, email, campaign content and social for a high-end bespoke tailoring house.
Develop design website, using Wordpress, homepage, landing page and promotional content with a strong focus on luxury presentation, seasonal storytelling and conversion.
Working closer with web developers to align the brand presentation and
functionality.Partner closely with founder, sales and tailoring teams to translate brand vision into polished digital output across owned channels.
Achieved first-page ranking for “bespoke tailoring” through structured SEO and content optimisation
Directed and produced all social content, campaign shoots and behind-the-scenes storytelling
Led press outreach securing coverage in City AM, Square Mile and relevant industry platforms
Conceptualised and delivered high-impact in-store events in collaboration with fintech brands, charities and sports figures
Worked closely with sales and tailoring teams to develop seasonal campaigns, retail positioning and commercial strategy
Results Instagram
Delivered measurable growth across social and digital channels through content-led strategy and consistent brand execution.
Generated 377K+ organic views in 90 days with 0% paid media, driven by content strategy and platform optimisation
Achieved 195K+ accounts reached, with the majority from non-followers (88%+), expanding brand visibility beyond existing audience
Produced 285K+ views in 30 days, with 164K+ accounts reached (+635% growth)
Built a content approach led by short-form video, with Reels driving up to 65% of total views
Consistently increased discoverability, engagement and reach through organic social performance
Tiktok Results
Delivered consistent organic growth and high-performing content across TikTok and Instagram through content-led strategy, audience targeting and platform optimisation.
Generated 1.9M+ TikTok views and 53K+ likes over 12 months
Drove 32K+ profile views and 3.3K+ shares, increasing brand discovery and engagement
Achieved 97K+, 66K+ and 111K+ views across individual videos through repeatable content formats
Generated 500+ hours of watch time per video on top-performing content
Consistently converted content into audience growth, with 180–290+ followers gained per video
Majority of traffic driven by For You (56%+) and Search (33%), optimising content for discoverability
Case Study: Adam Azim x McCann Bespoke
Objective
Expand McCann Bespoke’s cultural reach and connect with younger audiences by presenting the bespoke tailoring experience through an authentic, professional boxer, influencer-led campaign.
Approach
• Directed the campaign around Adam Azim’s complete bespoke journey, from the initial consultation to the final fitting.
• Developed a lo-fi, story-led content approach optimised for TikTok and Instagram.
• Captured behind-the-scenes moments, tailoring details and authentic reactions to make the bespoke process feel engaging and accessible.
• Managed the influencer collaboration, creative direction, campaign rollout and cross-platform content strategy.
Results
1.2M+ organic views on TikTok
34K+ likes and 5,000 shares/saves
293K+ Instagram views
Expanded the brand’s visibility across fashion, sports and lifestyle audiences
Generated further influencer interest and collaboration opportunities
Impact
The campaign became one of McCann Bespoke’s strongest-performing digital activations. It demonstrated how authentic, story-led content could introduce luxury tailoring to new audiences while strengthening the brand’s relevance across fashion and sports culture.
Instagram & Tiktok Reels
After understanding the brand's audience, I research what their potential clients actually want to see, from styling tips to educational content, and build a content approach around it. For McCann Bespoke, this meant using real client fittings as the core of the content, showcasing finished pieces in a way that helps potential clients picture the craftsmanship and result for themselves. Managing the full creative direction, from photography and video to final edit, for all social media campaign assets.
Website Redesign
It was time for a fresh start. I led the design and positioning of the new website closely alongside the CEO and an external web developer who brought it to life. Since launch, the ongoing management, adding new pages, e-commerce updates, and continuous changes, has been my responsibility.
